Who are you and what
do you do?
I am Sara Ubelhart and
I run Zocalo , own Zocalo Coffee House
What do you love
about San Leandro?
San Leandro is just awesome in general, I love the people
here, the great community and the hub
that is Zocalo
I love Zocalo I will
be working at home and just need to get away from it. You added food this past year, What prompted you to do that?
When we were talking to Tim and Mitch about buying Zocaolos
we were looking at ways in which we could make it sustainable because of the
increase in the overhead, so we were trying to figure out how we could make
it. We wanted Zocalo to stay, we wanted
to keep it here, but we also need to figure out how we were going to make it,
keep it. We worked with a restaurant
consultant, we looked at the numbers and she said you are buying in all this
food, there is really no place around to have lunch, or brunch or a decent meal
that is reasonably priced that you could bring your family. This area has tried, there was the
Cornerstone over there, and there was this other breakfast place for a little
bit. Our plan was to build a kitchen along
all the empty space along the back wall, but because it came down to the wire I
ended up moving the roaster out because it was not clear we were going to
stay. So that space opened up so we were
able to utilize that space as the kitchen.
I love that now there is food at Zocalo, it gets to lunch and I can grab something to eat and
continue
working.
I have worked here for a long time, I knew that people come
and this is their office, a lot of folks work from home or work remotely, we
need to figure out if people were going to sit here for 3 or 4 hours a way to
get them interested in buying things while they were here. It's not going to
pay the bills if some buys a coffee for $2 and sits for 6 hours. I didn't want it to become this high turn
around restaurant , I didn't want to lose that feel. Tim sold Zocalo to me and all of a sudden it's
a sit down for half an hour then we kick you out kind of place. I want to have the food but have people feel
welcome to sit and stay and work, because that what Zocalo is, its basically
the living room of this neighborhood. We
didn't want to lose that. I think the
lunch and the more casual food really helps to achieve that.
Now on Thursday,
Friday and Saturday you stay open later now.
We are starting to stay open until 9pm on Thursday, Friday
and Saturday. That has been a little
slow to get started, I think the word is still getting out there that we are
open later. We had a really cool trivia
night. The Estudillo Estates
Neighborhood association put on a trivia night that was hopping, it was really
cool. We are hoping to do more community
events like that on those nights. We are
allowed to stay open until 10 because it is a commercial zone , so on nights
like that we will stay open till 10.
And you have beer, do
you have wine as well?
We have beer and we are doing a wine tasting next week with
someone from Wente, which is in Livermore.
She is going to bring in a few of their wines so we can taste them. With beer it was easy, we have Drakes beer
and you want to support local and we are getting a few others like the 21st
amendment, I have not reached out to them yet.
So the beer was super easy, obviously we were going to do Drakes, with
the wine I was happy to find someone that was relatively close in Livermore. We try to do things as local as we can.
Talk a little about
the history of Zocalos, It started as Deans Beans, then it closed and became
Zocalos?
From my understanding when I started working here I was
hired right at the year anniversary of Tim and Mitch reopening after their
renovation. I came on early in their
ownership. Tim and Mitch moved here and
were working in Silicon Valley, Dean owned the place. Dean got sick , Tim and Mitch were tired of
traveling back and forth . They wanted
to create this hub in their neighborhood so it worked out. They were able to purchase the business from
Dean. They put their heart and soul into
this place and revamp the whole thing.
I never saw it as Deans Beans.
Tim and Mitch created what is here now .
People said I did such a great job.
I just inherited this amazing place, we just had to put in a kitchen and
fix the plumbing, everything else was totally them, their vision and what they
wanted to see here. They did so much for
San Leandro , it crazy, having worked here for 9 years , saw all the community
events, Tim with Steven Cassidy's campaign, neighborhood association meetings happen
here, people just felt like it was their
home. When I moved here it was really
great, I just felt at home even being so far away from where I am from. It's just a great place.
I love the big
table, if you have a group of Scouts or
whoever you have enough space to spread out.
Never feels you are all about turnover.
It has this relaxed vibe.
Zocalos is so huge, it's a huge space, you don't really see
coffee shops this big. It does
facilitate so much conversation and is such a great place for people to
meet. There is a kids area too.
You had the Quiz
night, do you have any other community type nights planned?
There is a group of literary folks it town that are going to
do Zocalo spits on February 5th. It's
going to be their first installment. I
think they have a program every First Thursday of the Month up until May. They
have some really great writers coming , and there is an open mike portion of each
program, so that's pretty cool. We have
a link of that on our face book page. The Author Lemony Snicket is coming, its pretty
family friendly but also pretty hip too.
I think it will be good. We want
to do more game nights for sure. Maybe a
Settler of Catan marathon
Any Final Words,
pieces of wisdom.
(Laughs) I feel so supported here, the support that I have
gotten through this whole process. We
thought it was going to be really easy, we would just be able to buy
Zocalo and it was just going to turn
over . We weren't expecting the health department
to come in and have us upgrade the plumbing.
It was a slow and agonizing process.
Just to feel like the neighborhood was behind us every step of the way
was so incredible.
It wouldn't be Zocalo without the Staff, the neighborhood
and the staff, it just the whole picture.
Thank you so much
Sara.
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